One of the things that I have always tried to do is tie client online campaigns back to communications and business objectives, then using this to measure the effectiveness of any activity carried out. Increasingly, I look to use commercial tools, but it was a bit disconcerting to read on Jeremiah Oywang's...
David Brain wrote a good blog post asking some pertinent questions about the CIPR funding shortfall that was disclosed this week and had some good feedback from others in the industry such as Stephen Waddington. I am using a Yahoo! Pipe created by Kingsley Joseph to keep on top of the debate as it develops...
Once a plank in everyone's strategy to better get a handle on what was being said about clients and the relative influence of a blogger Technorati is now changing its business model to become an ad sales network . They have discounted blog roll links which are stated relationships of influence between...
Facebook can get you fired. ERRRRRRNK! You can get yourself fired for being an idiot. Case in point, Lindsay, a much-miffed worker who took it upon herself to friend her boos and then took it upon herself to update her status. Just another in a long line of examples of why some people don't deserve...
I've been thinking a lot recently about how complex ideas are delivered quicker and quicker to more and more people [fyi - more to come]. Not only from a generational perspective but also a cognitive one. From infographics to RSS, Twitter to social networks, people seem to assimilate and spread information...
