I've been talking to a lot of people about Twitter for business recently [ and [plug!] the CIPR on 28th - see you there? ]. They hear the hype, read the blurb and are still none the wiser. I think I know why. Business (for many) is broken. Some have become resistant, almost impervious, to change...
WebProNews have some research from US legal firm Ethos Business Law which should be music to PR people's ears, particularly in regards to the 49 per cent of executives surveyed who worry about the impact of social media on reputation. What did surprise me was some of the figures about what social...
In many of the agencies that I've worked at a potential mobile client is something that they've generally salivated (metaphorically speaking) over. It is one of the few technologies that is literally life-changing. As I walk to work in the morning I pass phone boxes (remember those) that lie...
I found a very interesting article in the Christian Science Monitor ' Why journalists deserve low pay' by Robert G. Picard is a professor of media economics at Sweden's Jonkoping University which argues journalists add little economic value. It is an interesting walk through the moral and...
