"It's all about content," I keep hear people saying. "Media is changing but the fundmental principles of editorial remain the same," they also say, although perhaps no so eloquently, and with some expletives. So if the ability to produce and disseminiate the most potent content...
PR agencies fear staff turnover. PR clients largely say that staff turnover is one of their biggest bugbears about agencies. So I tread with caution in outlining a case for why staff turnover, within reason, can be one of the best things in PR. Why do I think this? It’s a combination of several factors...
