I'm off to Glastonbury on Wednesday so will be curious to see how many festival-goers take up the Oxfam challenge of painting themselves blue to draw attention to climate change. This looks like a great, simple, photogenic action that should get lots of attention. I'm sure the backroom preparation...
It's been a while since my last post. The main reason was that I was down in Devon helping out some friends. The friends in question are at the Devon Wildlife Trust and we were looking at how to take the next steps in building their brand and moving to the next level in terms of their PR and wider...