For my sins I'm taking part in the Big Bike Ride for the NSPCC in Horsham on Sunday and as my aching limbs are pedalling their way around the (hopefully not too damp) hills of Sussex, I'll be wondering whether mass participation events are still the way to go for charities. I have to say that...
It's been a while since my last post. The main reason was that I was down in Devon helping out some friends. The friends in question are at the Devon Wildlife Trust and we were looking at how to take the next steps in building their brand and moving to the next level in terms of their PR and wider...
