Newspapers are shaking. Why? THE FIRE BRIGADE COMETH...

2607765 — Thu, 28 Jan 2010 23:55:00 GMT

Much has been said about the (inevitably?) ill-fated publishing industry of late. Not least of which from these lips as @themediaisdying creator. It's not pretty out there with fewer people going into publishing, ad revenues dropping and circulations being massaged. In short, hug a journalist day cannot be far off. But is it as bad as it seems? The now not mythical iPad seems to have disappointed many media types who were expecting a new revenue model and more and more people seem to be going online for their news (even if they aren't reading it). Are we about to save a few more trees or are the inky fingers just too much to give up? Opinions that came in were pretty varied, more heated than I expected but overall there there was a pretty big chest bump and a peace sign for print. Rightly or wrongly the Fire Brigade have opted to renew prints' contract for a few more years but sound pretty likely to put the account up for review after that.

Are they right? Duke it out in the comments!!!

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"It's only a matter of time before the cord is pulled. STILL. It will be a lot longer than you think. Why? We can possibly blame our parents for that. Until the Boomer/Senior population (soon to be the biggest pop in the world) decide to forego "papes" and "mags," some form of printed entertainment will stay."
- Jessica Payne / Paine PR

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"The challenge is evolving and getting creative with it. For example: recently McSweeney’s did an amazing (and granted one time only) special newspaper edition called Panorama to show what could be done with the medium. It had everything from a sports column by Stephen King to an investigative piece on the San Francisco-Oakland Bay Bridge retrofit."
- Madge Miller / Voce Communications

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"I don’t think the medium is dead, more that irrelevant content is. I think we will continue to see waves of personalization, from hyperlocal news sites to print-on-demand newspapers in hotels and at events. Again print has a place in this ecosystem. It’s just not print as we (used to) know it."

- Gemma Craven / Breakaway Communications

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"Save the trees and pump all that creative and editorial energy into creating content that reaches people where they are actually living, working and playing, at the moment that it matters to them."
- Louise Thompson / LEWIS PR

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"Paper [lists other attributes]... never has a flat battery. Print media can't just continue as before but there are plenty of opportunities for it to survive.”

- Mark Pack / YourMandate

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Newspapers are shaking. Why? THE FIRE BRIGADE COMETH...