PR Week Forums

Senior journalists jump ship for new careers in the PR industry

• 07-01-2009 4:14 PM

  PR Week Joined on 04-30-2009 Posts 444	Senior journalists jump ship for new careers in the PR industry Reply Contact Increasing numbers of senior journalists are said to be planning an escape route into PR, but they are likely to find their options limited as agencies prioritise genuine industry experience. Read: Senior journalists jump ship for new careers in the PR industry.

• 07-01-2009 4:14 PM

  In reply to

  Peter Jacob Joined on 07-01-2009 Posts 2	RE: Senior journalists jump ship for new careers in the PR industry Reply Contact I would suggest this has been a trend for a long while, with \(no disrespect to Darren or Monument) higher profile defections going back over 10 years

• 07-01-2009 4:14 PM

  In reply to

  John Porter Joined on 07-01-2009 Posts 1

  RE: Senior journalists jump ship for new careers in the PR industry Reply Contact I knew it - I knew this was how you really felt about us poor, hardworking hacks. Oh, you'll phone us on press day soon enough when you want something, but as soon as times get tough, up goes the drawbridge. Well, I think you all know what you can do with your "I was just wondering if you received my release?" and your "would you be interested in interviewing my client?" from now on. At least we all know where we stand now. I'm not angry, just very, very hurt....

• 07-01-2009 4:42 PM

  In reply to

  JULIAN BRAY Joined on 06-10-2009 London Posts 8

  RE: Senior journalists jump ship for new careers in the PR industry Reply Contact this is more a comment about the longings of PR Week hacks than simply hacks jumping ship the've been doing it since the 1960's so nothing new, move on. The joke is the newby PR's will now realise how much detailed work - and long unpaid hours - do go into press invitations and events; such events routinely spiked or ignored. They will also find clients will want their pound of flesh and editorial routes that were wide open as a staff hack curiously are now either closed or just out of reach... welcome to the real world of PR - not so pretty now is it?

• 07-02-2009 7:56 AM

  In reply to

  Neil Henderson Joined on 05-21-2009 Posts 15

  RE: Senior journalists jump ship for new careers in the PR industry Reply Contact It's all about relationships. Darren obviously has excellent relationships with the BBC and in other areas of journalism. As broadcast is becoming more prominent on the agendas of clients then he'll be a huge asset to Monument. After all hacks who talk to hacks know what they need and when they need it. PR people still need to learn about deadlines, when to call, when not to call, and ultimately what makes a good press release.