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Friday Drop: Bad week for Toyota UK head of PR Scott Brownlee

• 02-05-2010 2:50 PM

  PR Week Joined on 04-30-2009 Posts 451	Friday Drop: Bad week for Toyota UK head of PR Scott Brownlee Reply Contact So, is it just the accelerators? Maybe now the brakes too? And is the sainted Prius now tainted? Read: Friday Drop: Bad week for Toyota UK head of PR Scott Brownlee.

• 02-05-2010 2:50 PM

  In reply to

  Claire Murphy Joined on 05-15-2009 Posts 14	RE: Friday Drop: Bad week for Toyota UK head of PR Scott Brownlee Reply Contact http://www.guardian.co.uk/business/2010/feb/05/toyota-president-very-sorry-recalls Toyota's president Akio Toyoda finally makes public statement. Classic picture in this link of him appearing to bow to the photographers.

• 02-09-2010 8:44 AM

  In reply to

  Jonathan MacDonald Joined on 02-09-2010 Posts 1

  RE: Friday Drop: Bad week for Toyota UK head of PR Scott Brownlee Reply Contact The reactionary approach to PR simply doesn't fit with the speed and efficiency of today's ultra-connected world. The time taken for perception to change, en masse, is HOURS not days, and definitely not weeks. It will be interesting to see how many more companies have to experience disasters like this before realising that their entire PR mentality needs to be re-booted. In London, the TFL had such a realisation here: http://www.jonathanmacdonald.com/?p=4330 And these cases are just the start. With over 100 million blogs and the general public increasingly being able to create, edit and publish, this isn't a fad - it isn't a blip....and now its time that companies such as Toyota realise this - or live in a perpetual recovery period.