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NHS Cancer Screening Programmes PR team questions new research

• 07-12-2009 10:04 AM

  PR Week Joined on 04-30-2009 Posts 456	NHS Cancer Screening Programmes PR team questions new research Reply Contact The NHS Cancer Screening Programmes press office has swung into action to question new research which suggests a third of breast cancers detected by mammogram screening may be harmless. Read: NHS Cancer Screening Programmes PR team questions new research.

• 07-12-2009 10:04 AM

  In reply to

  Greg Kochanski Joined on 07-12-2009 Posts 1

  RE: NHS Cancer Screening Programmes PR team questions new research Reply Contact This seems like a case of knee-jerk reaction - the wrong approach. Why aren't they taking the tack like this: "We're always using the results of new research to save lives and improve the quality of care. We know that mammograms detect many cancers early when they are treatable, but no tool is perfect. The NHS funds a lot of medical research to improve our treatment, and this is a good example where research will allow us to tune our diagnostic procedures." Of, course, you make it sound better. But why fight it? Take advantage of it, instead.