Considering the two day notice it looked a pretty slick event so kudos to the PR team.
Whatever you think of Jackson the PR guys had a heck of a job on. I imagine slight nerves in the press office when Usher approached the coffin but he seemed genuinely distraught rather than a piece of cynical one-upmanship on the other stars.
Well done Outside. Interesting to see what challenges the days to come bring.
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