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Danny Rogers: Global PR networks likely to thrive this year

• 01-28-2010 11:46 AM

  PR Week Joined on 04-30-2009 Posts 451	Danny Rogers: Global PR networks likely to thrive this year Reply Contact Now that budgets appear to have turned the corner, it is worth musing on how the PR consultancy sector may restructure during a moderate recovery this year. Read: Danny Rogers: Global PR networks likely to thrive this year.

• 01-28-2010 11:46 AM

  In reply to

  Ben Caspersz Joined on 05-19-2009 London Posts 11

  RE: Danny Rogers: Global PR networks likely to thrive this year Reply Contact Start-ups \(like mine) have masses of opportunity in the post-recession marketplace. We're leaner - clients increasingly don't want to pay for all that ostentatious overhead \(orchids on the reception desk, anyone?). And we're more versatile - clients want agencies that get the post-recession digital PR landscape, that have moved with the times.

• 01-28-2010 1:21 PM

  In reply to

  Eddie May Joined on 05-26-2009 Posts 4

  RE: Danny Rogers: Global PR networks likely to thrive this year Reply Contact Sheer size and a bunch of global offices will always attract certain brands, but I'd like to think there will always be room for good, creative, effective small-medium agencies. There are many "big" brands out there that realise that large groups don't always deliver the best results on the ground. It's not just about being cheaper either, although lower overheads mean we can make budgets stretch further. Smaller agencies are naturally more focused and tend to still have the original owners actively involved, which provides a natural drive to produce great work and to grow their agency. "Big enough to cope, small enough to care" just about sums it up.