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Kittens, babies, sunsets or flowers? Life online

Ged Carroll of Ruder Finn blogs on online curios, direct-to-audience comms and technology for PR Week

The way bloggers see us and an engineers perspective on storytelling    

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 I caught up with a couple of posts over the weekend that I wanted to share with you. First up Jessica Gottlieb was curious about what PR agencies do for their clients and the role that they play. Gottlieb is a US-based mother who blogs and is frequently targeted by a number of brands. What is obvious from this post is that transparency either isn't happening or failing.

Advertising agencies and PR agencies frequently talk about storytelling, but I really like the way this anonymous Silicon Valley engineer applies an analytical rigor to the whys and wherefores of storytelling. 

Published Feb 08 2010, 10:14 AM by Ged Carroll

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Kittens, babies, sunsets or flowers? Life online

Ged Carroll of Ruder Finn blogs on online curios, direct-to-audience comms and technology for PR Week

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Ged Carroll

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Kittens, babies, sunsets or flowers? Life online

Member since: 05-06-2009

Last login: 03-10-2010

Total Posts: 153

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