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Kittens, babies, sunsets or flowers? Life online

Ged Carroll of Ruder Finn blogs on online curios, direct-to-audience comms and technology for PR Week

Conversation yesterday   

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I had a good conversation yesterday with an inhouse communications professional and it reminded me how search optimising press releases is still an alien concept to many PR people. Using search keywords in your press materials is not just good for Google, but also alligns your messaging with the kind of language customers use with your brand or sector. It is also a powerful excuse to get into the meat of a release and cut away the waffle, for instance having a press release title which says what the news actually is in plain English.  What's not to like?

Published Nov 25 2009, 02:09 PM by Ged Carroll
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Kittens, babies, sunsets or flowers? Life online

Ged Carroll of Ruder Finn blogs on online curios, direct-to-audience comms and technology for PR Week

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Ged Carroll

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Kittens, babies, sunsets or flowers? Life online

Member since: 05-06-2009

Last login: 02-09-2010

Total Posts: 130

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