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Kittens, babies, sunsets or flowers? Life online

Ged Carroll of Ruder Finn blogs on online curios, direct-to-audience comms and technology for PR Week

Royal Mail: living the brand online   

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Speaking to colleagues who have used Twitter as a customer service mechanism to contact the Royal Mail, the account handlers could learn a lot from their peers at Carphone Warehouse or Vodafone who are much more responsive. However, the wag also added that it was at least consistent with the offline brand values and tardy service performance, perhaps that's why Amazon maybe going elsewhere for deliveries? 

Published Oct 08 2009, 08:04 PM by Ged Carroll

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Kittens, babies, sunsets or flowers? Life online

Ged Carroll of Ruder Finn blogs on online curios, direct-to-audience comms and technology for PR Week

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Ged Carroll

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Kittens, babies, sunsets or flowers? Life online

Member since: 05-06-2009

Last login: 03-15-2010

Total Posts: 155

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