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Kittens, babies, sunsets or flowers? Life online

Ged Carroll of Ruder Finn blogs on online curios, direct-to-audience comms and technology for PR Week

3 surprising points about business social media usage   

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WebProNews have some research from US legal firm Ethos Business Law which should be music to PR people's ears, particularly in regards to the 49 per cent of executives surveyed who worry about the impact of social media on reputation. 

 

 What did surprise me was some of the figures about what social media tools were being used by the companies surveyed: 

 

 - 1 per cent of people admitted using SecondLife (why?)

 

 - Only 8 per cent used MySpace, this may be due to demographic reasons, but this was ten times less than Facebook, which was a real shocker for me

 

 - Finally, businesses are still not making the maximum use of out of photo-sharing sites like flickr, which are easier to produce good content for and provide a great deal of benefit from an SEO perspective. 

Published Aug 26 2009, 01:29 PM by Ged Carroll

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Twitter Trackbacks for PR, Public Relations & communications news and features [prweek.com] on Topsy.com, August 28, 2009

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Kittens, babies, sunsets or flowers? Life online

Ged Carroll of Ruder Finn blogs on online curios, direct-to-audience comms and technology for PR Week

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Ged Carroll

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Kittens, babies, sunsets or flowers? Life online

Member since: 05-06-2009

Last login: 02-08-2010

Total Posts: 129

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