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Ged Carroll of Ruder Finn blogs on online curios, direct-to-audience comms and technology for PR Week

Lord Carter's Dismal Britain report   

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I managed to skim read the important sections of the Digital Britain report this afternoon and wasn't impressed. It has a sickeningly self-congratulatory tone rather than being a call-to-action. Britain's broadband infrastructure was described as satisfactory: satisfactory for what exactly? Competing with developing world countries, rather than being at the forefront of the digital world? And the paper laid out extremely low goals in terms of bandwidth speeds, which would be well within the capability of a Vodafone mobile broadband dongle already. 

 

Meanwhile the Benton Foundation claimed that US families spent less time together due soaring internet use, I suspect a similar report in the future for the UK would show a similar decline in family time due to looooooooooooooong page load times. There is a concept that Lord Carter and his minions failed to grasp, that of stretch goals; instead we ended up with a document which had a distinct lack of imagination. Emigration to a wired country is looking increasingly attractive.

Published Jun 16 2009, 06:20 PM by Ged Carroll

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