Blogs

Kittens, babies, sunsets or flowers? Life online

Ged Carroll of Ruder Finn blogs on online curios, direct-to-audience comms and technology for PR Week

The monkey on the media's back   

Comments: 0   Add your comment

I came across some interesting statistics on where cash operating costs go at a newspaper via the Reuters MediaFile blog as to why the news media in particular has been struggling to profitably adapt to the digital age:

     

  • 14% are devoted to content creation — the primary value creation activity

    •  

  • 16% relate to advertising sales 

    •  

  • 70% support the print distribution model and corporate functions

    •  

That's a hell of a monkey on their back. The cuts and the radical reinvention need to happen in distribution and corporate functions to make any meaningful difference.

Published Jun 05 2009, 12:44 PM by Ged Carroll

All Comments

No Comments
 
To comment on this post you have to be logged in

Jobs

Jobs RSS Feed
 

ADVERTISING