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Kittens, babies, sunsets or flowers? Life online

Ged Carroll of Ruder Finn blogs on online curios, direct-to-audience comms and technology for PR Week

That ain't Digg bait, it's just good PR   

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MG Seigler over at the TechCrunch blog wrote an article about how the UK press 'manipulated' Ivy Bean into becoming the centre of a news story around the world's oldest Twitter user. Looking at the story from a PR person's point of view I would be interested in understanding what the problem with 'manipulation' was. 

Secondly, a quick Google and Twitter search indicated that the story is likely to have been done by Geek Squad UK to promote their technical services. As a PR story, it is well-crafted and got people talking. It is classic news 'man bites dog': the unusual happening in the everyday. Congratulations to the team involved. If this story is something to be guilty of, as Seigler's post implies then call me a serial offender.

Published May 19 2009, 06:30 AM by Ged Carroll

All Comments

The World's-Leading, May 19, 2009

Spot on Ged. In fact, we said as much ourselves:

www.theworldsleading.net/.../ivy-bean-had

 
Ged Carroll, May 19, 2009

Serves me right for stacking the post up like firewood a bit earlier on ^_^

 
Chloe Markowicz, May 20, 2009

Interesting viewpoint Ged. Check out our hit or miss section this week!

 
Ged Carroll, May 22, 2009

Read Adrian's take, I respect his right to be wrong.

 
 
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Kittens, babies, sunsets or flowers? Life online

Ged Carroll of Ruder Finn blogs on online curios, direct-to-audience comms and technology for PR Week

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Ged Carroll

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Kittens, babies, sunsets or flowers? Life online

Member since: 05-06-2009

Last login: 02-09-2010

Total Posts: 130

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