Stuart Bruce points to a great example of where social media can make a difference. The Daily Mail, often a joke point on Twitter (check out the Daily Mail Headline Generator by Chris Applegate), is/was running a ridiculous poll (my opinion not PR Week's) on the news outlet's website titled, "Should the NHS allow gypsies to jump the queue?" 

As Stuart says, "A Twitter campaign has sprung into action urging people to vote the right way, which means that at the moment the result is YES 93%, which given the leading question isn’t the hate filled answer the Daily Mail was looking for."

At a time when there have been recent racist attacks in the UK we do not need polls like this, particularly from mainstream news outlets. Twitter is a great channel to mobilise people into action and in this case it was used by users of the popular microblogging platform to simply cast a vote on a pointless poll.

As Stuart says, last count was at 93% in favour of yes. However, the poll has since disappeared from the site and one wonders if they will cover the results in the newspaper? Probably not me thinks.