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• FIRE BRIGADE! Social Media gets a new owner. Kinda.  

  "Owning" social media is a common argument I am increasingly hearing from both clients AND agencies. I'm not sure what's driving it (shifting budgets, better ROI, increased need, keeping up with the Jones') but whatever it is it's...
  Posted Mar 11 2010, 10:30 PM by Paul Armstrong with | with 6 comment(s)

  Filed under: pr, advertising, social media, firebrigade, fire brigade, ownership, who, budgets, owns

• FIRE BRIGADE: Community Manager or PRO for 'sho? 

  Having played both sides of the client/pro relationship this was an interesting topic for me. As the media landscape fragments and PR (and the skills it requires) constantly evolves (or perhaps mutates?!) I often find thoughts of future pros and their...
  Posted Mar 07 2010, 11:04 PM by Paul Armstrong with | with 3 comment(s)

  Filed under: pr, management, future, community, firebrigade, fire brigade, job description, manager, pro

• Microsites get the hose. THE FIRE BRIGADE don't hold back!  

  I'm sure we're all guilty of creating a microsite in our time. I see their uses but more and more i see the need for a constant dialogue. I wondered if others felt the same? As social networks increasingly permeate our daily lives are we as communicators...
  Posted Feb 24 2010, 09:16 PM by Paul Armstrong with | with 3 comment(s)

  Filed under: facebook, control, emarketer, firebrigade, fire brigade, metrica, creativity, seo, websites, microsites, fbml

• What's that buzzing sound? Agggh!!! It's Google Buzz. Someone call the Fire Brigade!  

  Now you know when people's privacy comes into play there'll be tears before bedtime and none more so than when the mighty G-Train chuck coal into the fire and steams into town. Google Buzz is a "new way to start conversations (read: social...
  Posted Feb 12 2010, 12:28 AM by Paul Armstrong with | with 2 comment(s)

  Filed under: web 2.0, pr, public relations, google, firebrigade, privacy, fire brigade, buzz, wildfire, opt-out

• Content gets a licking by THE FIRE BRIGADE... set your hoses to stun.  

  You hear it all the time. I spout it a lot but is it still true in this uber connected, iPhone upload before you stop shooting world? Content is king . The be-all and end-all. When a photo can be used on the BBC quicker than a video montage do content...
  Posted Feb 04 2010, 11:40 PM by Paul Armstrong with | with 3 comment(s)

  Filed under: free, content, firebrigade, thefirebrigade, freemium

• This can't end well...can it? The Fire Brigade empty their hoses on privacy. [*Siren Noise*] 

  Privacy has been hot button since people started spelling social media with an 's' and an 'm'. Most recently Facebook's Mark Zuckerburg (Facebook CEO, Founder and general bazillionaire) exclaimed privacy is no longer 'a social...
  Posted Jan 14 2010, 10:31 PM by Paul Armstrong with | with 10 comment(s)

  Filed under: social media, facebook, social networks, users, society, zuckerburg, firebrigade, privacy, settings, fire brigade, private