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Don't Fear the Firehose

Paul Armstrong, Kindred's Director of Social Media (http://www.kindredagency.com), on how to drink from the ever-changing social media / digital communication firehose. Paul has previous worked for MySpace Corporate Communications in Los Angeles and has devised digital strategies for Sony, Activision, Yahoo! properties amongst others.

When was the last time you screamed Yahoo! and Ask(ed) Wolfram Alpha to Bing its Wave?   

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Google-vs-bing-yahoo

Unless you have been under a rock for the last 3 months you'll know there there have been quite a few battles raging in the world of search.  From new contenders (Bing/Wave) to new partnerships being forged in advertising and the holy grail of real-time search actually looking attainable, it got me thinking about percentages.  

As an industry, nation and, well, world,  we're still all pretty...'reliant' (?) on the big G.  Over 66% of internet searches (in the US at least) come from Google, but PR pros need to know there there are other options.

QUESTION: When was the last time you started your search at Yahoo, Bing, Wolfram Alpha or gulp one of the other bazillion out there?  

ANSWER : If it's less than 24 hours, you can't say you're working with the right picture about a competitor, your clients footprint, coverage.  You have the picture painted by Google.  Sure that's 66% and chances are it's correctish but you by no means have the full picture or is your client be ok with you knowing only 2/3 of the picture/market?

Published Aug 16 2009, 09:34 PM by Paul Armstrong

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Don't Fear the Firehose

Paul Armstrong, Kindred's Director of Social Media (http://www.kindredagency.com), on how to drink from the ever-changing social media / digital communication firehose. Paul has previous worked for MySpace Corporate Communications in Los Angeles and has devised digital strategies for Sony, Activision, Yahoo! properties amongst others.

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Paul Armstrong

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Don't Fear the Firehose

Member since: 06-16-2009

Last login: 09-08-2010

Total Posts: 282

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