Now that IIIIIIIS interesting.  Facebook offering streaming video (via uStream) and flipping up status updates.  Enquiring minds might ask where is all this heading (and no it’s not because they are scared of Twitter).   Why should PR pros care? 

Simple.  Distribution (although we all know that doesn’t come without it’s issues).  Get live wrong and you’re up sh!t creek without oars… and friends.  But get it right and you’ve just found a way to access 222 million more potential customers/delegates/voters (when opened up – currently it’s for bands/musicians only) for your event, speech (helloooooo politicians – David Cameron - are you listening?!).  Perfect for rallies, spreading news or dare I say it… a regular news program on Twitter?  Yowza.

Why now? Easier (controllable) updates and streaming video equals more time on site and eyeballs – things advertisers love to gobble up and put dollars against.

Bra-vo.  Smart move Facebook. 

With the sad news of mass layoffs over at MySpace (Disclaimer : I previously worked for MySpace) these two additions mean Facebook is fast cementing itself as more of a platform than ever before although perhaps with the addition of live streaming we should be too quick to throw away the network tag either.

@munkyfonkey / @themediaisdying

LINKBAIT:

INTERESTING: What was meant to save time, actually costing us more [BuzzNetworker]